Artesian Water Bags Soccer Marketing Strategy

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Artesian Water Bags Soccer Marketing Strategy

 Oakley Artesian Water

Oakley Artesian Water

What is your preferred beverage to drink? According to Beverage Daily, bottled water is the top choice among U.S. consumers for the second year in a row. At a year over year increase of 8.8%, sales now total $18.5 billion with a per capita consumption of 42 gallons.

Americans have been a gradually shifting away from carbonated soda drinks towards this healthier option, and the International Bottled Water Association cites convenience and refreshment as additional drivers of this growing trend. From the sidelines of youth soccer tournaments to the domestic stadiums of international friendlies, we believe soccer fans are a part of this movement.

This month Relevent Sports is serving as the presenter for two international friendlies that feature the 16th ranked, Colombian National Team. A perfect opportunity to highlight a bottled water tie-in for the U.S. based supporters of Los Cafeteros (The Coffee Growers), we have spent extensive time in Bogota, Barranquilla and Cartagena, and know about the unique container that is commonly used for water. From handheld to large volume packaging that requires two hands, water is sold in bags.

A 2017 Pew Research study estimates that there are a little more than one million Colombians living in the United States.  With 61% of these residents being born abroad, this small packaging detail can elicit nostalgic feelings.

While roaming the aisles of our local grocery store, Oakley Artesian Water grabbed our attention. The water is sourced from the federally protected Uintah Arch Paleozoic Aquifer in Utah and sealed in an Evo-Pak pouch. Resembling a bag, it is a collapsible, BPA-free, freezer and heat safe container that comes with a convenient closure mechanism and carrying clip.

Gilt Edge Soccer Marketing advocates that to build relationships with consumers who have an affinity for Mexican, Central and/or South American soccer brands must leverage authentic, cultural connections.

For a brand like Oakley Artesian Water, we believe its packaging can evoke the memories of quenching their thirst just like home but in an eco-friendlier way.

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Eat Soccer Named U.S. Finalist in 2018 Pitch for Hope Competition

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Eat Soccer Named U.S. Finalist in 2018 Pitch for Hope Competition

New York, New York, September 27, 2018 – Eat Soccer has been selected as 1 of 5 finalists in the United States for the 2018 Pitch for Hope Competition. This contest is one of several projects within the global partnership between Chelsea Football Club and the World Jewish Congress.

Supporting the goal to combat the widespread phenomenon of anti-Semitism in sports, Eat Soccer’s proposed idea will bring New York City’s soccer community experiences that reinforce inter-faith and intercommunal interactions. The soccer lifestyle brand joins other finalists who have been selected from the United States, United Kingdom and Israel. One finalist from each region will be awarded up to $10,000 to support the implementation of their idea.

"At Eat Soccer, we believe that soccer’s dominance as the world’s favorite sport is fueled by the diverse voices, perspectives and experiences of those that play, coach and support the game." said Qiana Martin, Founder of Eat Soccer. "Our mission, in helping brands and fans express their passion for the sport, requires that we embrace this universal language as a vehicle for encouraging a greater global good. We are honored to have our project selected for the next round of consideration and look forward to our final presentation.”

The inaugural edition of this joint challenge was made possible thanks to a special contribution from club owner Roman Abramovich. To learn more about Pitch for Hope, visit https://pitchforhope.org.

Image By: Ben Sutherland (CC)

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What’s Your Soccer Personality? Soccer Quiz Puts Fans’ Passion to the Test

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What’s Your Soccer Personality? Soccer Quiz Puts Fans’ Passion to the Test

Did you watch your colleague scramble for a last minute jersey to show their support during FIFA World Cup? Perhaps, you had a friend who unexpectedly went missing during the month long tournament. The stories that we hear about the lengths that people go to involve themselves in the world’s most watched sporting competition rarely disappoint. Believe it or not, they rarely surprise us.

What we do wonder is if those who befriend and/or bae these closeted and not-so-closeted soccer consumers know exactly who they are dealing with?

It was a question that our founder often thought about when she would play with guys at parks from Los Angeles to Atlanta. These boyfriends, husbands and partners dedicated their weekday evenings to get in a few games, often times not wrapping up until 8:30 or 9:00 p.m.

Did their significant others know how much time that they would be splitting with the beautiful game?

So with the idea of having a little fun and making those soccer commitment? conversations a bit easier, we created the Which Kind of Soccer Soulmate Are You? quiz. It’s a 7 question personality test that is sure to bring a bit of humor and meaningful insight to your nearest and dearest soccer fan.

We look forward to hearing your experiences with the quiz below!

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KELLOGG'S® NYC CAFÉ OFFERS WORLD CUP BREAKFAST EXPERIENCE

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KELLOGG'S® NYC CAFÉ OFFERS WORLD CUP BREAKFAST EXPERIENCE

KELLOGG'S® NYC CAFÉ OFFERS WORLD CUP BREAKFAST EXPERIENCE

 

NYC's favorite cereal destination is teaming up with Eat Soccer to give soccer lovers an all-you-can-eat cereal experience, transforming its space into the ultimate cereal bar for World Cup fans to have breakfast, catch the match, and cheer on their favorite teams.

NEW YORK, NY, June 7, 2018 -- Kellogg's® NYC Café is teaming up with Eat Soccer to give sports fans a weekday assist with its Morning Matchbreakfast experience in honor of FIFA World Cup 2018! On weekdays from Friday, June 15th to Friday June 22nd, World Cup enthusiasts and cereal lovers in NYC can feast on its DIY cereal bar and watch the 8:00 a.m. games at its Union Square venue, located at 31 E. 17th St., before heading into the office or off to start their day sightseeing in the city. Fans can get in the game with this fun viewing experience by pre-purchasing the wristbands for $20 on Eventbrite. Wristbands include unlimited access to the Kellogg’s DIY cereal bar, milk, coffee, and tea.

With the tournament offering excitement on the field, Kellogg's NYC Café is matching this passion by offering more than 30 different ingredients on hand – such as nuts, jams, toasted marshmallows, rum-roasted bananas, espresso powder, salted caramel, seasonal fruits, and more.

With open seating, multiple televisions broadcasting the matches, and an immersive kitchen, Kellogg's® NYC provides guests with a great space to not only watch the World Cup but also to take full advantage of its Instagram-friendly nook which features lighting, props, and angles for social-savvy cereal lovers to snap their picture-perfect bowl of cereal in their favorite soccer jersey.

"We’re so excited to be partnering with Eat Soccer to provide an awesome place to watch those early morning World Cup games. What better way to start the day than with a bowl of cereal, a cup of coffee, and an exhilarating soccer match?” said Sandra Di Capua, partner at Co.create NYC.

About Eat Soccer

As soccer lifestyle storytellers for brands and fans, Eat Soccer produces engaging content, legendary events and insightful data tools for a community of 50+ million avid soccer fans in the U.S. Follow us @EatSoccerTV on Twitter and Instagram. www.eatsoccer.com

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Game Day Q&A: Your Take on Arena’s Gold Cup Presser

Want to know what it’s like to be in the hot seat? In our first edition of Game Day Q&A, join us inside the press room before the US men’s national team appearance in the Gold Cup quarterfinal match at Lincoln Financial Field. Today, Coach Bruce Arena is at the table fielding questions. We look forward to how you, as parents, coaches, players or other key stakeholders in the soccer community, weigh in on his responses.

1.       During his Tuesday afternoon presser, Arena revealed that it was his plan to look at new players during the group stage and bring in experienced players for the knockout stages of this year’s Gold Cup.  What are the takeaways you think an athlete should focus on when they were good enough for the call up but never included in the immediate future plans of a competition?

2.       In the group stage, Arena saw that the smaller countries have improved considerably. There was a good style of play. And, the gap has closed between these teams and their larger counterparts. As a coach, how do you alleviate the pressure when the competition, that’s traditionally been at a lower level, starts to raise their game to challenge your position?

3.       Despite the format of this phase of the tournament, Arenas has not been putting more of an emphasis on penalty kicks. He said there is a “big difference in taking them in practice than in the game and everyone who takes one is capable of making it.” What suggestions do you have for players to best manage a moment that cannot be replicated?

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Hashtag Sports 2017: 5 Ideas for Soccer Stakeholders

From the USL to La Liga, an array of decision makers from the domestic and global soccer community were on hand for the opening day of Hashtag Sports 2017 Conference. Here are five ideas that stakeholders in the sport should take into consideration.

1. Sports orgs will feel an increasing responsibility to give back to the community. According to LA Galaxy's Chris Klein, their club is continually looking at ways to integrate causes dear to its players with partner brands.

2. FIFA gaming will shape youth athletes style of play on the field. esport personality Chuboi is noticing how a widely popular, lateral ball roll tactic, in the video game, has become a prevalent go to feint offline.

3. Sports are very personality driven. And if we look deep enough into platforms such as Overtime, we will find teams, coaches and players who want fan bases that will curate and generate content about them.

4. Soccer stars will allow more access to their lives outside of the game. Big3 basketball Commissioner and tech investor Roger Mason, Jr mentioned his involvement in Vaunt, a near term, online platform where several global soccer players will begin connecting with their fan communities.

5. The 3rd person point of view will continue to have a strong voice in shaping how fans view moments in and around the game. Sports media creators like Bleacher Report and Copa 90 are anticipating how a development on the field can affect its viewers and, in a broader sense, teams and sports. And it's these perspectives that will drive the stories that are told and the format they are presented in. 

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Youth Director Outlines 3 Tactics Emphasized in FC Barca's Program

Director of Youth Football Jordi Roura

While in New York City for FC Barcelona's participation in LaLiga Promise's 3rd annual international soccer tournament, Director of Youth Football Jordi Roura held a brief Q&A during a reception held in his honor at the club's Park Avenue office.

The esteemed former player and manager oversees the development of all youth players at La Masia and was accompanied by his staff, as well as the fifteen youth players taking part in this past weekend's tournament.

Understanding that there has been an increased parental involvement of the sport, Roura detailed three guidelines FC Barcelona adheres to when players (and their families) enter the academy.

1. Closed Practices: There is only one open training session that parents can attend each week.  All others are closed.

2. Parents Rep the Club: From the very beginning, the academy teaches parents that they too are representatives of FC Barcelona.  Therefore, they are instructed in the club's philosophy of social media manners, winning right and playing fair.

3. La Masia 360: Pioneering a holistic youth player development environment, FC Barcelona meets with each student and their family on the first day to explain how the club functions, pair them with a tutor, psychological support and other adaptation services to ensure they are providing a level playing field for each student to win.

What are your thoughts on these policies? And, how do you think American clubs can successfully put some of these guidelines to practice? We would love to hear your thoughts below.

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