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adidas

Brazilian Government Blows Whistle on Adidas T-Shirts

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Brazilian Government Blows Whistle on Adidas T-Shirts

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adidas_t-shirts

Are you looking to score during your World Cup 2014 tour of Brazil?  For those fans who planned to send the message with the latest line of Adidas t-shirts, the Brazilian government wants you to know its not that type of party. The World Cup 2014 sponsor released a new line of t-shirts that paired thongs with images of a national landmark.  In response, country authorities filed a complaint in an effort to combat against sexual tourism as a selling point for the tournament’s tourists.  Adidas has subsequently pulled these limited edition tees.  They were only available for purchase in the United States.

Do you think Adidas' “lighthearted” messages were lost in translation? Or, do you think the brand knowingly crossed the line?

I look forward to hearing your thoughts.

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Adidas’ #GivingTuesday: World Cup 2014 Balls for Babies Born Today!

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Adidas’ #GivingTuesday: World Cup 2014 Balls for Babies Born Today!

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Today, Adidas unveiled the ball to be used for the World Cup 2014 matches.  With a fun name like Brazuca, it was only fitting that the global brand present its creation to every Brazilian baby born on the day of its coming out party. Parents will have an opportunity to redeem their newborn’s first soccer gift on December 6th + 7th in one of the twelve host cities by showcasing the child’s birth certificate.

Parabéns! Congratulations!

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